Empowering women managing PCOS
Client
Hermony
Year
2024
For Hermony, I designed a user-centric PCOS management platform tailored for Mexican females aged 15 to 45, addressing challenges like delayed diagnosis, lack of support, and ineffective tracking. Through user interviews and collaboration with healthcare professionals, I developed an interactive PCOS assessment tool, a structured freemium model, and key features such as a personalized tracking system, male engagement resources, and community support groups. I led the end-to-end design process, from wireframing and prototyping to usability testing, ensuring an intuitive and research-backed solution. By working closely with developers and stakeholders, I created a seamless platform that empowers users with accessible and reliable PCOS management tools.
My Role: UX Designer and Researcher
Scope of Work
Overview
Hermony is a digital platform designed to help women manage Polycystic Ovary Syndrome (PCOS), a condition affecting millions worldwide. The project focused on delivering an intuitive, research-driven experience that empowers users to track their symptoms, access trusted health resources, and connect with specialists for personalized care.
One of the key challenges was designing a culturally relevant and seamless experience tailored to Mexican women aged 15-45. The platform needed to accommodate diverse user needs while ensuring engagement, accessibility, and ease of use. Through a user-centered design approach, I conducted research, identified pain points, and designed a streamlined experience that supports long-term health management.
Research and Discovery
Conducted comprehensive qualitative research by interviewing 35 women diagnosed with Polycystic Ovary Syndrome (PCOS) to gain insights into their experiences, challenges, and healthcare needs. These interviews focused on understanding their diagnosis journey, symptoms, treatment approaches, and the emotional and psychological impact of PCOS. Additionally, engaged with 5 healthcare professionals, including doctors, gynecologists, and nutritionists, to gather expert perspectives on current diagnostic methods, treatment options, and gaps in patient care. This research helped identify key pain points, such as delayed diagnosis, lack of personalized support, and difficulties in accessing reliable healthcare resources, informing the design of a more user-centric solution.Key findings were:
Problem Statement
"PCOS management is fragmented due to limited trusted resources, inadequate tracking tools, lack of male engagement, and a cultural disconnect, particularly for the Mexican demographic." Key Problem includes:
Ideation and Design Process
Two key Personas guided the design:
Core Features
From the research and interviews we conducted, we identified key pain points and user needs, which guided the development of the following core features to create a seamless and empowering experience for women managing PCOS.
Usability Testing Insights
Conducted usability testing with 12 participants, including women with PCOS and their male family members, to evaluate navigation, accessibility, and engagement with key features. The feedback gathered informed critical refinements, ensuring the platform effectively met user needs and provided a seamless experience.
